africa’s leading internet platform

Robyn Smith

Founded in 2007, Faithful to Nature has become the number one choice for greenies across South Africa. This top online organic and natural store carries over 9000 individual product skus that are couriered to every corner of the country.

It is one of the first companies in the world to have created a strict ingredient policy that cuts across any “green-washing” to ensure the non-toxicity of every product stocked. This has created a valued “worry-free” zone for all shoppers. The business has enjoyed consistently strong growth over the past few years and exceptionally high retention rates (sitting at over 70%) for all customers.

Catering to consumer needs across a broad variety of categories from food, beauty, health, lifestyle, gardening, pets, wine, gifts and kids the e-commerce business has solutions for a diverse group of customers and is on track to become the “green amazon” of South Africa. Other branches of the business are being explored and a wholesale division has just launched, along with a foray into white label products.

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