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Silvertree Capital accelerates Vosto mobile ordering app

30 May 2013

Silvertree Capital has announced its intention to become a shareholder and advisor of Vosto, the Cape Town based mobile ordering app company. Silvertree’s founding partner, Manuel Koser, will join Vosto’s advisory board. Koser was previously a co-founder of the fast growing online retailers Zando in South Africa and Jumia in Nigeria. “Manuel brings a wealth of experience in this arena and we are excited to have him on board” says CEO Shadley Wentzel.

The Vosto mobile application allows users to order meals from local restaurants using their mobile device GPS capabilities. Vosto offers aggregation of food choices, a convenient user interface and the ability to place food orders from the mobile app, thereby reducing waiting time.

Vosto has successfully navigated the piloting phase in selected areas in Cape Town, and plans to add several new areas in the coming months. Some of the brands currently listed on the Vosto platform include Primi Piatti, Kauai, St Elmos, Simply Asia, Debonairs and Steers.

“We have been overwhelmed by requests for new areas to be added, but we wanted to ensure that our app delivered on every aspect of it’s promise, before rolling out on a large scale” says marketing executive Sean Brophy.
Vosto was recently selected as one of the 10 most promising start-ups by Net Prophet. The Vosto ordering app is available for free download from the Blackberry and Android application portals. The iPhone application will be available by end June. A mobisite (m.vosto.co.za) is also available.